Gurps is dying a slow death - Page 38

dgrm4 · 05-08-2011, 02:46 PM

I already know that this may create some negative responses, but I will say this because I think it needs to be discussed. With SJG new electronic strategy for Gurps, it is slowing shrinking away and dying as a product line. In a product life cycle if you are not maintaining or growing then you are shrinking. Simple math, only three choices. When you pull all your product off store shelves and rely strictly on electronic sales, you are losing market and shrinking. We are not an electronic society regarding our books just yet. There are a LOT of published game systems on my local hobby stores shelves, but Gurps space is shrinking away and so are the local players interest in the system. It is such a shame to watch it die off, but it is.

The question is: HOW CAN WE PULL TOGETHER AND REVERSE THIS TREND?

If I was SJG, my strategy would be this. Pick one area with a few hobby stores and then try some marketing tactics there. Pay attention to the results and note what gets Gurps interest growing and expanding. Then I would just copy that into every other market as resources allowed!

05-08-2011, 02:46 PM	#1
dgrm4 Join Date: Jan 2008	Gurps is dying a slow death I already know that this may create some negative responses, but I will say this because I think it needs to be discussed. With SJG new electronic strategy for Gurps, it is slowing shrinking away and dying as a product line. In a product life cycle if you are not maintaining or growing then you are shrinking. Simple math, only three choices. When you pull all your product off store shelves and rely strictly on electronic sales, you are losing market and shrinking. We are not an electronic society regarding our books just yet. There are a LOT of published game systems on my local hobby stores shelves, but Gurps space is shrinking away and so are the local players interest in the system. It is such a shame to watch it die off, but it is. The question is: HOW CAN WE PULL TOGETHER AND REVERSE THIS TREND? If I was SJG, my strategy would be this. Pick one area with a few hobby stores and then try some marketing tactics there. Pay attention to the results and note what gets Gurps interest growing and expanding. Then I would just copy that into every other market as resources allowed!