About "Rocks fall, everyone dies"

[Rickarde]

In a past game occured a hardly discusses situation about the card "Rocks fall, everyone dies".

A player, needing to break everyone equipment, played on himself "Rocks fall, everyone dies" against a monster with 'death' bad stuff, before rolling to escape.

After failing the roll, some of us discussed about what would happen to everyone if the player would escape. And after minutes and minutes of angry fight, I got some questions:

- This card must be played before or after the roll escape?

- A player fighting a monster with 'death' bad stuff that escapes, will or will not cause death to everyone if this card has been played?

Of course, I think that if anyone plays 'loaded die' or 'reloaded die' to change the status of escape or not, the final result is the one that stays for the purposes of killing all of us. The same with cards that gives automatic escapes.