name that genre

[whswhs]

I've now run three sessions of my future/alternate history campaign Fronteira, set on Mars in the city of Pavonis Portal (which I created for GURPS City Stats) in the Shikaku-Mon timeline (from GURPS Alternate Earths). As it's turned out, I've made extensive use of GURPS Social Engineering, and I've been glad to have my author copy of the PoD version. We've looked at the Silva family's plans to build a luxury hotel; their principal administrator's relationships with his current and former mistresses; their daughter-in-law's work for an Imperial judge as an investigator; their older unmarried daughter's going to a military ball with a young lieutenant, and her reviewing various events for her blog; their middle unmarried daughter's work on a virtual reality project, and her management of her personal salon. We've now had the revelation that that sweatshop that the daughter-in-law was investigating is a front for a wealthy family that's involved in the developing project of building a new arm for Pavonis Portal, which gives the Silvas a source of conflict.

So I've been thinking about how I might describe this. Family saga? Soap opera? Telenovela (fitting the Latin American cultural background)? Slice of life? Workplace drama? Noir? It seems to have elements of several of those, though so far it's not quite melodramatic enough for "telenovela" to be a close fit . . . But if I were writing a supplement about how to run this sort of campaign—one driven by Social Engineering the way a fantasy campaign is driven by Magic or Thaumatology, or a supers one by Powers—what title would best tell potential readers what to expect?