Multiple munchkins running away

[ConsoleKiddy]

While playing we had the following situation:
Player A is fighting a monster which it cannot defeat
Player B (seated at the righthand side of player A) is willing to help for some treasures
Player A accepts
Player C (seated at the righthand side of player B) throws in a monster enhancer to prevent player A and B winning
Both player A and B fail their run away

Now: The monsters bad stuff states that Player A has to give an item to the player at its righthand side. That would be player B. Player B is in the same fight however, what happens?
We thought of 3 options:
1. Player A gives an item to Player B
2. Player A gives an item to Player C (the first player at its righthand side not in combat)
3. Player A discards the item it would otherwise give to Player B

Thanks!