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Old 07-19-2021, 08:15 PM   #1
robertsconley
 
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Join Date: Jul 2006
Default Digital Sales at DriveThruRPG.

Recently I visited a Barnes and Nobles for the first time in a while. I found DnD and roleplaying are a thing again not longer relegated (for now) to a single shelf in the back corner of the science fiction and fantasy section. Instead they are in the main section on several tables filled with books and RPG/D&D related merchandise.

So this got me thinking about something I haven't done in a while. Crunching the order numbers from my sales from Bat in the Attic Games to get a sense of how DriveThruRPG and other Onebookshelf sites are doing.

This is only relative sales as it is based on order numbers which can be in addition to a sale contains multiple product and be for internal accounting. But the idea is that if a year has twice the order numbers compared to a previous year They are doing twice the business compared to that year.

Year to Year Orders
HTML Code:
Year	 Start # for Year 	Total Order for Year
2007	 474,590 	 314,000 
2008	 788,590 	 422,649 
2009	 1,211,239 	 500,874 
2010	 1,712,113 	 671,444 
2011	 2,383,557 	 797,698 
2012	 3,181,255 	 1,016,249 
2013	 4,197,504 	 1,196,729 
2014	 5,394,233 	 1,261,849 
2015	 6,656,082 	 1,465,395 
2016	 8,121,477 	 2,407,787 
2017	 10,529,264 	 2,912,654 
2018	 13,441,918 	 3,689,355 
2019	 17,131,273 	 4,484,531 
2020	 21,615,804 	 6,599,058 
2021	 28,214,862 	
Then I thought to see what effect the pandemic had. So I ran month to month numbers starting in December 2019. There is a significant spike in April starting in the March and tailing off in June.

HTML Code:
Year	Month	 Start of Month 	Total for Month
2019	Dec	 21,271,555 	 344,249 
2020	Jan	 21,615,804 	 496,676 
	Feb	 22,112,480 	 482,217 
	Mar	 22,594,697 	 676,573 
	Apr	 23,271,270    1,085,556 
	May	 24,356,826 	 828,972 
	Jun	 25,185,798 	 581,696 
	Jul	 25,767,494 	 471,949 
	Aug	 26,239,443 	 421,164 
	Sep	 26,660,607 	 379,090 
	Oct	 27,039,697 	 415,956 
	Nov	 27,455,653 	 386,930 
	Dec	 27,842,583 	 372,279 
2021	Jan	 28,214,862 	 392,399 
	Feb	 28,607,261 	 454,345 
	Mar	 29,061,606 	 311,897 
	Apr	 29,373,503 	 375,032 
	May	 29,748,535 	 379,954 
	Jun	 30,128,489 	 362,295 
	Jul	 30,490,784 	
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Old 01-24-2023, 09:07 AM   #2
robertsconley
 
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Join Date: Jul 2006
Default Re: Digital Sales at DriveThruRPG.

Quote:
Originally Posted by Nene View Post
What about this year? Do you have any figures?
I was wondering whether you implement any sales strategies.
Updated my data for 2022.

https://batintheattic.blogspot.com/2...-for-2022.html

HTML Code:
Year	 Start of the Year 	Total Order for Year
2007	 474,590 	 314,000 
2008	 788,590 	 422,649 
2009	 1,211,239 	 500,874 
2010	 1,712,113 	 671,444 
2011	 2,383,557 	 797,698 
2012	 3,181,255 	 1,016,249 
2013	 4,197,504 	 1,196,729 
2014	 5,394,233 	 1,261,849 
2015	 6,656,082 	 1,465,395 
2016	 8,121,477 	 2,407,787 
2017	 10,529,264 	 2,912,654 
2018	 13,441,918 	 3,689,355 
2019	 17,131,273 	 4,484,531 
2020	 21,615,804 	 6,599,058 
2021	 28,214,862 	 4,627,478 
2022	 32,842,340 	 4,778,717 
2023	 37,621,057 	
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