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Old 10-16-2022, 11:39 AM   #21
DouglasCole
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Default Re: Nightmare Fuel: Snakes, Bugs (well, arthropods mostly), and Evil Plants for the D

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Originally Posted by johndallman View Post
60%. We're in the slow patch now, I think.
So, I have mentioned a few times that pledges are coming in "hot" to what I expected. This actually means that the threshold for funding ought to be lower than what I launched with - that was based on a pretty conservative estimate for folks utilizing higher tiers.

I checked with Backerkit and while they were surprisingly confused:

"So, you need to tell us why the funding goal will have dropped."
"Because REVENUE is not INCOME, and I write checks to develop the books based on the income I get after I pay the cost of each pledge."
"Oh. Right. Sure."

they didn't see any reason not to lower the goal.

So I'll make sure I know the process there, and probably we'll see the funding level drop from $29,000 down to $25K or maybe a tetch lower.

I mean, I don't get paid at that level...but at least I can pay the artists!
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Old 10-17-2022, 01:58 PM   #22
DouglasCole
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Default Re: Nightmare Fuel: Snakes, Bugs (well, arthropods mostly), and Evil Plants for the D

One of the things that Backerkit Crowdfunding brings to projects is a level of flexibility. Creators get to work directly with several contacts on the BK Crowdfunding team, and campaigns can be adjusted as they go, especially during this preliminary Beta-test phase.

Case in point: I always do my planning based on customers doing ahistorically low uptake on anything but the base pledge. So where I planned on something like $58 per pledge (and the "surplus" funds that I would use to write checks for development costs associated with that) for the Nightmare Fuel bestiary campaign...reality has come in closer to $88. While there are "Cost of Goods Sold" that eat out of that (If you buy a boxed set, I have to buy one from SJGames), any and all profits from such a "plus-up" go into a pool from which I can pay my artists, writers, and the like. In short, cover the costs of the project.

But one of the side-effects of the pledges coming in hot is that the number of backers I need to cover development and printing costs is lower. In fact, it's a LOT lower than my initial estimates.

I asked Backerkit if it would be possible to change the goal...and while they're not making this a system-level feature of the platform, they're willing to accommodate us on this!


Funding Level Now $24,000

So, in one fell swoop, we're that much closer to funding. The analysis of the project - only available now that my knowledge of the "mix" of things folks are interested is informed by data and not guesswork - shows that I can cover the costs with just under $24,000 in funding rather than my initial estimate of $29K.

I'd very much appreciate it if folks jumped on board sooner rather than later on this one.

Stretch Goal...Yeah, that's now $48,000 also

I'd set the original goal at 200% funding, not a particular dollar amount. The mix also impacts the point where I can give away the right number of copies of a 100-page hardcover, and the math works out such that yes, the new mix is within a few hundred dollars of "still 200%, but that 200% is $10,000 lower than it used to be."

So...if we hit $48,000 - which would currently occur at about 550 backers, give or take a few - then yeah, everyone who goes in for the Nightmare Fuel physical books in any pledge will get a copy of the hardcover omnibus.

Add-on Alert: Cartoon Covers

I've been asked by a bunch of folks to make the printed books available as add-ons with the "placeholder" silly covers.

This won't be a problem. I'll put them in Backerkit as "goals," meaning if we get orders for a modest amount - 15 to 25 is usually a good number for each hub - I'll place and fill the orders along with the rest of the project. Pricing is probably similar to print-only retail: call it $20 each for Serpents and Bugs (retail will be $23 and $22 unless page counts increase), and $15 for Garden of Evil.

This might be flexible, in that if folks really want these and want all three...I'm sure I can do a package deal.

Also no reason I can't make poster prints available for less than the full book if folks want to display the fun alternate covers without having to buy content twice!

Let's take this up in the comments, and see what people are interested in seeing.
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Old 10-18-2022, 11:37 AM   #23
Armin
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Default Re: Nightmare Fuel: Snakes, Bugs (well, arthropods mostly), and Evil Plants for the D

Oh, yeah. I so hope that works out.
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Old 10-18-2022, 11:57 AM   #24
DouglasCole
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Default Re: Nightmare Fuel: Snakes, Bugs (well, arthropods mostly), and Evil Plants for the D

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Oh, yeah. I so hope that works out.
There are just over 500 people following but not pledged. Both funding and the stretch goal are not impossible.

I'll admit I was hoping it would fund faster, but times are hard. I tend to get about 1/3 of my backers/funding on day 1-2, and we actually ran ahead of that on the first day, hitting 50% but then slowing down hard on day 2.

The Backertracker is saying $35-40K total, which I'm hoping improves over time as I get the word out, hopefully with some Daily Illuminator help.
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Old 10-18-2022, 12:03 PM   #25
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Default Re: Nightmare Fuel: Snakes, Bugs (well, arthropods mostly), and Evil Plants for the D

Yeah, the campaign looks to be slowly crawling along... but then again, crawling seems rather appropriate, given the subject matter. I'll be surprised if it fails to reach the point of funding; I won't be surprised if it fails to meet the hardcover stretch goal, but I'm really hoping it reaches it.
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Old 10-18-2022, 01:09 PM   #26
DouglasCole
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Default Re: Nightmare Fuel: Snakes, Bugs (well, arthropods mostly), and Evil Plants for the D

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Originally Posted by Varyon View Post
Yeah, the campaign looks to be slowly crawling along... but then again, crawling seems rather appropriate, given the subject matter. I'll be surprised if it fails to reach the point of funding; I won't be surprised if it fails to meet the hardcover stretch goal, but I'm really hoping it reaches it.
We should get all the way if we hit about 550 backers, give or take (+315 backers)

Given where we are now, we should fund at roughly 275 (+40 backers).

509 are following but haven't yet backed; we do keep gaining followers.
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Old 10-18-2022, 01:57 PM   #27
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Default Re: Nightmare Fuel: Snakes, Bugs (well, arthropods mostly), and Evil Plants for the D

I didn't order Shields Up! because of my budget limits. But I may yet go and edit my pledge here to get it anyway (using some of next month's allowance), because shields are under-utilized for awesomeness. But that's pretty much the extent of what I can do.

I hope most of those followers pitch in. (But, knowing how many projects I follow and then don't back, ehhhhh...).
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Old 10-18-2022, 03:17 PM   #28
DouglasCole
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Default Re: Nightmare Fuel: Snakes, Bugs (well, arthropods mostly), and Evil Plants for the D

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Originally Posted by Armin View Post
I didn't order Shields Up! because of my budget limits. But I may yet go and edit my pledge here to get it anyway (using some of next month's allowance), because shields are under-utilized for awesomeness. But that's pretty much the extent of what I can do.

I hope most of those followers pitch in. (But, knowing how many projects I follow and then don't back, ehhhhh...).
Bolded: This is so very true.

One note: I did very purposefully extend the campaign to straddle into November for this reason, and folks' cards will be charged and payment collected in November to ensure budget flexibility. All future campaigns of mine will do this.
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Old 10-18-2022, 03:52 PM   #29
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Default Re: Nightmare Fuel: Snakes, Bugs (well, arthropods mostly), and Evil Plants for the D

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One note: I did very purposefully extend the campaign to straddle into November for this reason, and folks' cards will be charged and payment collected in November to ensure budget flexibility. All future campaigns of mine will do this.
Which helped me out :)
i had planned for a short run but then had to replace a broken bookshelf so the Nov 5th timeframe allowed me to go for print.
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Old 10-19-2022, 02:12 PM   #30
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Default Re: Nightmare Fuel: Snakes, Bugs (well, arthropods mostly), and Evil Plants for the D

Backed, including the Nordlondr stuff I missed last year. Early Saturnalia present to myself.
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