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Old 11-18-2021, 10:24 AM   #1
DouglasCole
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Default Nordlond Bestiary and Enemies Book: Now LIVE on Kickstarter

The Nordlond Bestiary and Enemies book project is now Live!

Here we go! The biggest project I'm launching this year, and maybe my biggest project ever.

I'm a tetch nervous, but I think we've got this. We shall see.

I wanted to welcome those who joined from the "Follow the Campaign" pre-launch page! I was out of the gate early this time, and hopefully this will help us. If all followers jump in on Day 1 (and a reasonable fraction like the cards and VTT pack pledge), we've got a legit shot at funding.

In any case, two bits of media:

I was on Talking Crit last night with Erik Tenkar and Bad Mike.

Talking Crit with Gaming Ballistic

It was a pretty good discussion, though I didn't spend a lot of time actively promoting this Kickstarter.

On the other hand, I'll be on SJGames Live! at 2pm Central Time today, and that WILL be active promotion.

I intend to show card mockups, token mockups, and hopefully have a full dozen sample monsters and a few other laid-out pages ready to pop up on the screen.

If you have questions, that's a great time to ask them. I'll post a link when I have one.

In the meantime: Join Me on Discord to chat, ask questions, and get updates!

Update 2/3:

All-digital reward added!

It was pointed out to me that some of the settings on the VTT pack and QR PDF were a bit wonky. I added an all-digital pack with the book PDF, the Quick-Reference print-and-play PDF, and the tokenized VTT pack for $50 so you don't have to bother with add-ons and such.

One more new reward: Physical Book plus new PDFs (for international folks!)

The physical Bestiary is aimed at shipping worldwide, but the Quick-reference card decks would be prohibitively expensive at this juncture (not to mention a logistical nightmare).

But...one of my backers noted that Bestiary (Print/PDF) and PDFs of the Quick-Reference Print-and-Play and tokenized VTT pack makes the perfect combo. So I added that as a reward as well.
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Old 11-18-2021, 10:40 AM   #2
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Default Re: Nordlond Bestiary and Enemies Book: Now LIVE on Kickstarter

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Originally Posted by DouglasCole View Post
But...one of my backers noted that Bestiary (Print/PDF) and PDFs of the Quick-Reference Print-and-Play and tokenized VTT pack makes the perfect combo. So I added that as a reward as well.
And that extracted extra money from me.
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Old 11-18-2021, 12:57 PM   #3
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Default Re: Nordlond Bestiary and Enemies Book: Now LIVE on Kickstarter

Me too switched to add the VTT pack as well.
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Old 11-18-2021, 02:08 PM   #4
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Default Re: Nordlond Bestiary and Enemies Book: Now LIVE on Kickstarter

Me three. It's a perfect combo, particularly for those of us who face significant shipping costs (although I may yet convince myself to get a hard cover because it looks very nice). But that new pack was an easy choice!
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Old 11-19-2021, 09:29 AM   #5
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Default Re: Nordlond Bestiary and Enemies Book: Now LIVE on Kickstarter

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But...one of my backers noted that Bestiary (Print/PDF) and PDFs of the Quick-Reference Print-and-Play and tokenized VTT pack makes the perfect combo. So I added that as a reward as well.
Yeah, I thought that looked like a solid idea when I saw it, and it looks like it's been a good option for 24 international backers so far. Being domestic, I opted for getting it all Physical + Digital (although not all the Nordlond material, given I picked all that up during the DtG Kickstarter).
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Old 11-19-2021, 09:42 AM   #6
DouglasCole
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Default Re: Nordlond Bestiary and Enemies Book: Now LIVE on Kickstarter

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Me three. It's a perfect combo, particularly for those of us who face significant shipping costs (although I may yet convince myself to get a hard cover because it looks very nice). But that new pack was an easy choice!
Once it becomes clear that we'll fund and see if any stretch goals are passed, I'll have a better ability to get shipping cost estimates. That's the big unknown for us all. Shipping will be much more friendly for not-the-USA (not FRIENDLY, but MORE friendly) if the printing is done from the EU, but I'm managing total cost of production, and it's entirely possible that cost to ship the books to the USA will exceed cost to print the books themselves...which means printing in the USA and shipping from there.

It's a bonkers world, but that's where we are.
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Old 11-19-2021, 04:29 PM   #7
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Default Re: Nordlond Bestiary and Enemies Book: Now LIVE on Kickstarter

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Once it becomes clear that we'll fund and see if any stretch goals are passed, I'll have a better ability to get shipping cost estimates. That's the big unknown for us all. Shipping will be much more friendly for not-the-USA (not FRIENDLY, but MORE friendly) if the printing is done from the EU, but I'm managing total cost of production, and it's entirely possible that cost to ship the books to the USA will exceed cost to print the books themselves...which means printing in the USA and shipping from there.

It's a bonkers world, but that's where we are.
My first professional life was in international trade finance - imports and exports and all things related. Yep, it's bonkers at the moment.

Regardless of costs, I'm still considering jumping in and upping my pledge to include a hardcopy - the size of that will probably be the tipping point one way or another as the overall investment in shipping becomes "less per page" to a degree. I can see that the hardcopy is already very popular from the pledges and I would expect that to continue, mostly based on US customers. But the variety of pledge options is excellent and should maximise opportunities for people globally to participate and enjoy an excellent product.

But fingers crossed there might be a little uplift near the end with non-US people trading up to hardcopies when the shipping becomes more clear, and that we end up with a maximum sized tome :-).
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Old 11-19-2021, 04:37 PM   #8
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Default Re: Nordlond Bestiary and Enemies Book: Now LIVE on Kickstarter

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But fingers crossed there might be a little uplift near the end with non-US people trading up to hardcopies when the shipping becomes more clear, and that we end up with a maximum sized tome :-).
Fun fact most KS campaigns follow the frequency of accidents of nuclear power plants, high in the beginning and in the end, itīs called the bathtube model. So Douglas can hope of a good deal of pledges during the last 24 hours, especially if he is near a strechtgoal. Same goes traditionally for SJGs KS.
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Old 11-19-2021, 04:39 PM   #9
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Default Re: Nordlond Bestiary and Enemies Book: Now LIVE on Kickstarter

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Fun fact most KS campaigns follow the frequency of accidents of nuclear power plants, high in the beginning and in the end, itīs called the bathtube model. So Douglas can hope of a good deal of pledges during the last 24 hours, especially if he is near a strechtgoal. Same goes traditionally for SJGs KS.
Yup, have noticed that, too - I expect you're exactly right. And, in this case, I think there's potential for upgrades for non-US folks when the shipping becomes more clear as opposed to just new backers at that time.
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Old 11-19-2021, 05:24 PM   #10
DouglasCole
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Default Re: Nordlond Bestiary and Enemies Book: Now LIVE on Kickstarter

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Yup, have noticed that, too - I expect you're exactly right. And, in this case, I think there's potential for upgrades for non-US folks when the shipping becomes more clear as opposed to just new backers at that time.
I'd note that - as you well know - this is a bit of chicken and egg problem.

I can probably extract a quote on shipping from my printers in the EU once I know the scope of the book in pages and quantity, and I'll relay that if I can.

But if we don't really see funding and/or stretch goals until the last 48 hours of the campaign due to "bathtub" behavior, that is - to borrow a term - inside the printers' OODA loop. I won't be able to give a definitive quantity or page count, which means they won't quote shipping.

The best way here is to make it irrelevant. If we hit the biggest stretch goals before the surge, at least I can know 240 pages and then ping them on best guesses as to shipping.
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