Quote:
Originally Posted by Magic_Octopus
It would be interesting to see some market research on this topic.
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Are the players and GMs who spend the most money on the game paying for campaigns and adventures, or other stuff?
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Seeing research would be interesting, yes. In the absence of research, looking at what WotC does could tell you something about what THEIR research is telling them. Judging from their output, campaigns and adventures must be quite profitable because the bulk of their output consists of them, with character-facing splatbooks and monster books only a large minority. (Although they do tend to mix some monsters and magic items into each adventure or campaign setting book, too.)