Question about Rick and Morty Expansion

[insert_blank]

Hi everyone!
I had a very specific question about the Rick and Morty expansion that I hope someone can clarify.

While playing,a friend was using the Jacob ally card which allows him to gain a level when in combat, without any caveat that this cannot be the wining level. We had a log argument about whether or not this could be the winning level, as usually most cards will say "This cannot be the winning level." However some cards say "This can be the winning level."

Any clarification would be greatly appreciated!