Quote:
Originally Posted by jason taylor
It's both. If one brand of coffee gets a higher price because all the Bohemians in town hear rumors that, "every other brand uses coffee produced by whip-scarred serfs and this one gets it from honest deals with honest freeholders" then it has given it a higher price for a value judgement. If the rumor is true then it deserves it's extra price. The price comes from the ethical superiority.
|
Sure, but it would work exactly the same way in economic terms if there were a large class of sadists who enjoyed seeing images of whip-scarred serfs and gloating over them, and would pay more for that brand of coffee.