How to make magic items more common?

[cosmicfish]

The issue is that you don't just want to make magic items more common - you want to do so in a manner that is consistent with your gameworld, your idea of enchantment, or what (if any) actual goal you have behind this. The problem with this is that no one else really knows what your gameworld looks like, or how you think enchantment should be done, or what you are trying to accomplish.

Arbitrarily lowering the price changes nothing but the economics of enchantment - none of the rules change, there is simply enough competition to justify cheaper enchantment. After a point, this is probably not realistic, but hey, nothing is perfect, and this is the simple route.

Allowing exotic materials to reduce enchantment costs is helpful for certain circumstances, and has the added benefit of being a method uniquely suited to typical PC groups. But it may not suit your idea of magic and is not likely the kind of thing that could be utilized on a large scale, so really nothing is becoming more common.

So:

1) What do you / don't you want to see happen with magic and magic items in your gameworld?

2) How do you / don't you want magic to work?

3) What ultimate goal are you trying to accomplish, if any?