GURPS Orcslayer - Entry level GURPS

[Rasputin]

Originally Posted by OldSam

Well, that primarily referred to new customers where I can see different advantages of the box approach, e.g. closer relation to already known board games which "builds bridges" and makes it easier to sell this also in stores not specialized in rpg's.
But in general, also for experienced gamers, in my opinion boxes have some psychological bonuses: For instance there is a relation to opening a nice packaged present (which makes it a better gift also).

Perhaps. But I'm looking for any real sales data, and I'm going off Ryan Dancey's recent note on ENWorld, in which he mentioned that the cost of a boxed set over a hardcover was often a "multiple, rather than a percentage."

Yes, I am aware of Paizo's success with its entry-level product, though I wonder how the extra shelf space given to Pathfinder over, well, anything but D&D makes a difference here.