GURPS Orcslayer - Entry level GURPS

[OldSam]

Originally Posted by Rasputin

What makes you think the box is more appealing for most, and that you can sell more of them?

Well, that primarily referred to new customers where I can see different advantages of the box approach, e.g. closer relation to already known board games which "builds bridges" and makes it easier to sell this also in stores not specialized in rpg's.
But in general, also for experienced gamers, in my opinion boxes have some psychological bonuses: For instance there is a relation to opening a nice packaged present (which makes it a better gift also).
There are a lot of details coming to my mind, but I find it hard to explain in short. Also in my local and online gamer community I noticed a lot of interest in boxed versions across the systems in the last years, which may have something to do with retro (old school) factor, too. Anyway, there is never an evidence for such marketing assumptions, so you might see it differently.