GURPS Orcslayer - Entry level GURPS

[OldSam]

Originally Posted by Rasputin

Boxes are pricey for the manufacturer. If it were a soft-cover with detachable character sheets, however, that might work.

Well, of course a box would have to come at a higher price, but a box is a much more appealing product for many customers, thus hopefully you can sell more.
Moreover IMHO the most important point is that a box is more attractive for new customers who didn't play GURPS, yet. So if these persons like the box, chances are good that at least some of them will buy other GURPS books, too, in the future... And that makes it really worthy for the manufacturer!