Quote:
Originally Posted by khorboth
Negative ad placements.
Some brands are so ubiquitous that they aren't forgotten. Now it's a matter of association. Nobody can prove who is paying the guerilla marketing people - payments are very anonymous. But at a crime scene in the paper, there's a pepsi symbol at the scene. Now pepsi is associated with crime. Someone goes spray-painting FORD everywhere, especially on private property. Now, ford is associated with unsightly graffiti. Etc.
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Which makes having anti-graffiti cleaners worth having. But that suggests a new "race" of sorts - as negative add placements are used to cover over negative add placements. In fact, those graffiti removal robots are utilized at night as graffiti sprayers...