Social Engineering
The only gaming supplement with a whole chapter on mobs, from gathering, to inciting riots, to quelling them.
Pick yours up today: http://www.sjgames.com/gurps/books/socialengineering/ There's even a section on how to start a fight, using something more subtle than me using my poor Spanish to say that I like your mother. |
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Yay! Time to finish planning that Birthright game.
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-P |
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I am interested in what the 1st day sales will be on this.
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Ooooh, been waiting for this for a long time. Bought it, going to read every single word. No skimming on this one.
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Bought. Like it. Very useful.
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Yeeeeesssss!
I was worried this would come out after my current game. Now I get to use it with my social manipulator. |
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After reading through it again, I have to say it's very good. This is essentially all the best parts of the DF and Action guidebooks for how to use skills to accomplish certain goals. In this case, it's specifically about social skills. However, it's organized very well, so you get advice on how to stop or incite a riot, how to get a promotion, or how to inspire a crowd or win an election (or conduct a courtship, or a romance). Quite brilliant, really. Certainly has me thinking of plots for my campaign. There are other nifty features, like the discussion of rank, wealth, and status, and some of the most applicable Perks from Power-Ups. This one gets printed, punched, and put in the folder with the best parts of DF and Action. I'll be referencing it a lot.
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-- Ten pages in and I can already tell this will be one of my most heavily read GURPS PDFs.
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I'm considering getting it once funds allow, but a skim through the preview PDF seems to indicate it'd be of some use to me. Any nitpicks with it so far?
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download immediately! Been waiting ages for this.
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Going to have to turn my PC upstairs to get this.
I'm intrigued by 'inciting a riot' from my research they more or less happen. They cannot be predicted to a time/place but a general trend of riotous situation. In June a gave a talk on the tendency towards riot and by August I was right. But I had no idea about what was to cause it, where it would happen and how it would unfold. So I'm intrigued. |
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Can't wait to dive in!
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-- I'm using it to revise my game rules for Roman social relations and honor :)
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Thanks a lot, snatched it up and loving what I read so far. Have anticipated this one since it was first mentioned. *bigsmile*
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After getting a good look, there isn't as much of the new as there is clarifications and expansions of the old. Mind you, those are good expansions, like what each social skill entails and when an Influence roll happens as opposed to a Reaction roll. What there is of the new almost begs for its own supplement, one that was on the lips of many already.
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So frustrated but have to pay rent first then get the book darn it.
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Reviewed the Preview page, nice bit on different senses and aliens but it appears this does not cover animals or spirit negations from the TOC and index.
If so that would be a disappointment, I was hoping for some stuff around the social advantages like Indomitable and the non standard empathy and how to work social interactions with and around them. Still I am sure it much of it will apply just take the appropriate empathy then you can apply much of the rest. |
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Any hope of this book ever making it to hardback?
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Its a real good sized PDF and a very good value. |
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Cost to Make Softback = Softback-Specific Price + PDF Price And you've already paid the PDF price. Thus, the sales volume that would indicate 'this is a good softback contender' should be the same as some other product with a similar Softback-Specific Price, since that's the only cost that should actually matter in the calculation. |
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Not quite. A PDF's profit is what pays the startup cost for a softback. Until a PDF pays off its own production costs, earns the writer a royalty, and builds up a surplus sufficient to cover printing, shipping, distribution, and retail advertising, there's little chance that we'll consider a softback. If a PDF's production costs are extremely high, then its sales have to be a lot stronger to show the necessary profit.
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I suppose the model you actually use makes sense if you're a bit lacking in cash reserves, but the more 'classic' model would probably earn you more profit in the long-run (if you had the start-up capital for it). Could also be the more 'classic' model I'm thinking of just doesn't work that well in practice, I suppose, though I'd find that a bit surprising. |
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To expand some, when we produce a PDF, there's no "per unit" cost and no printing or shipping overhead. The basic profit formula is this:
PDF profit = {(PDFs sold)×(PDF price)×[1 - (Author's PDF royalty)]} - (Cost to produce PDF)When you toss a physical book into the mix after a PDF: Book profit = {(Books sold)×(Book price)×[1 - (Author's book royalty) - (Distributor's percentage) - (Retailer's percentage)]} - {(Books printed)×[(Printing cost/book) + (Shipping cost/book)]}We can control some of these quantities, but they aren't all independent variables; e.g., PDFs sold varies with PDF price, books sold varies with book price, books sold has a complicated relationship with PDFs sold, and printing and shipping costs per book go down slightly for high numbers of books printed. This makes it hard, in practical terms, to gauge whether a book is worthwhile. What we can do is minimize our chance of taking a bath. We do this by looking at total profit: Total profit = {(PDFs sold)×(PDF price)×[1 - (Author's PDF royalty)]} - (Cost to produce PDF) + {(Books sold)×(Book price)×[1 - (Author's book royalty) - (Distributor's percentage) - (Retailer's percentage)]} - {(Books printed)×[(Printing cost/book) + (Shipping cost/book)]}and setting this condition: {(PDFs sold)×(PDF price)×[1 - (Author's PDF royalty)]} - (Cost to produce PDF) - {(Books printed)×[(Printing cost/book) + (Shipping cost/book)]} > 0That way, for any value of this term: {(Books sold)×(Book price)×[1 - (Author's book royalty) - (Distributor's percentage) - (Retailer's percentage)]}we don't take a bath. It's quite possible for both of the following to be true: {(PDFs sold)×(PDF price)×[1 - (Author's PDF royalty)]} - (Cost to produce PDF) > 0Thus, we only consider a book when PDF profits can cover all the costs. Sales of print books are far too weak to take risks with them. |
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Social Engineering does include a discussion of Empathy vs. Indomitable (or being an animal, plant, or spirit), and it does go into Exotic Traits that an alien race might have. The book's focus is definitely on human/human interaction, but other contexts are covered as well. |
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Thanks for the interesting look into your business model.
I hope Social Engineering sells the many, many copies needed to make a print run worthwhile, if only because I think Social Engineering really ought to be sold in stores alongside Martial Arts and Tactical Shooting, even though I'm a PDF-only buyer nowadays. |
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Soon as I can work out the finances I am buying it, that tidbit just means more willing to skimp a few other things :) |
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I find it funny that one market segment - people that would be willing to buy softbacks but won't buy PDFs - have to wait on those willing to buy PDFs to buy enough that a softback can be printed. I like books and dislike PDFs so I don't get to contribute to any metric that would help in getting a title on paper. I am not saying that it is an unreasonable business decision but it does seem to have a bit of Catch-22 in it. |
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I find it interesting that there's little correlation there, though. I kinda wish I could see a full dataset and see if I could fit it to a regression model, but that's something I find highly unlikely, seeing as you don't usually release sales data for dead-tree format. If PDF sales isn't a strong factor in dead-tree sales, I wonder what are strong factors? |
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I think the Expanded Reaction Tables are worth the price alone. Specific results for things like Seduction, Confrontation with Authority, and Recreation. Nice.
The Mind of the Mob section makes me want to play out the classic "One riot, one Ranger" scenario. Assuming I did this right, he'd get a +1 for Callous, and a +1 for Displays of Strength (the sawed off double, of course), +1 for Penetrating Voice. With a crowd of 15, it'd be a straight roll of his Intimidation versus the average Will of the lynch mob. He could probably handle, assuming he has Intimidation of 15, up to about 25 by himself. He might use Cutting Out to scare off a few individuals, which would probably warrant a penalty for the mob's Will roll to intimidate the crowd, and reduce the numbers. It's also a neat touch to include the stats of the mob as a multi-hex "monster," as was done in Horror. We can then find out if the mob disperses from his Intimidation attempt, or how many shots it takes to "break it up" with gunfire! |
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Good book. Definitely worth the $13.99. But since someone asked for nitpicks:
The stuff on reaction and influence rolls, especially "Expanded Reaction Rolls" and "Expanded Influence Rolls," is really good to have. But seeing it all laid out highlights the oddness of having two parallel systems with mechanics that will often both be useable for the same task, but which differ in subtle but important ways. It seems social engineering was made to be scrupulously consistent with Basic on this, but I don't see why that had to be. Hmmm. So for example: it's odd that Influence rolls get harder when the target has a higher Will, but nothing similar applies to Reaction Rolls. This could be really annoying when the GM decides some particular NPC should be difficult, though not impossible, to influence with either kind of roll. Something like a generalized version of the "ridiculous reactions" sidebar in Dungeon Fantasy 11 would have made sense here. Also, the bibliography. It's nice to see Kevin Mitnick name-checked in the text, but why aren't any of his books in the bibliography? Machiavelli is great and all, but I suspect Mitnick would be more useful to most gaming groups. That and the obvious connection to the book's title. Was this a matter of not wanting to be perceived as promoting certain activities? Oh well, the bibliography still looks like it has things I'll want to check out, if I have the time. |
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Curse you, gall bladder! Why must you vex me so sorely just as this...this... awesomeness is released upon the world! The $160 I spent dealing with the aftermath of your removal would have been spent much better in food and GURPS books than at Sun Chun University Hospital! Now, I must wait a whole week and 2 days! This is a travesty!
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Even the most popular GURPS softback will never come close to the profitability of even the worst Munchkin release. SJ Games can release card games knowing that it'll probably make a profit, easily. Only a few GURPS releases are guaranteed to make a profit when put into dead-trees versions. SJ Games has probably seen way too many releases that didn't produce any profits, so they're being cautious. Edit: And to summarize further, GURPS (and other RPGs) could be dropped by SJ Games with little effect on their profit margin. Most other companies, these high-risk/low-profit products would be dropped. I'm glad that SJ Games continues to feed my hobby, and completely understand their caution. So very few of their products get put onto paper? Understandable. I'm glad that we have two new 4E products a month, plus Pyramid, plus the occasional Classic release. We could have much less. Please, keep up the good work. :-) |
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As to reaction rolls, the point is precisely that they are not a representation of the target being influenced. The reaction roll is how the target behaves if you don't influence them. A high Appearance or Charisma produces a favorable reaction roll because people do in fact react well to people with those qualities! (Real world application: My girlfriend went to see the film Black Power Mixtape a couple of days ago, and she came back impressed by how physically attractive all those young black leaders were.) If you want a character who isn't affected by reaction roll modifiers, I suppose you could buy it as a resistance or immunity. Since Indomitable is effectively immunity to influence rolls, which are treated as Common, and influence rolls are a subset of reaction rolls mechanically, I would call immunity to reaction rolls Very Common, worth 30 points. You might want that, for example, for an AI. I'm not sure how it would apply to Resistance to reaction roll modifiers, since you don't normally resist them! Bill Stoddard |
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It's like the difference between a dodge (not helped by training; everyone can do it; represents instinctive movement) and a parry or block (based on skill; easy to raise once you know it; represents a conscious attempt at defense). All are used for the same task (not getting hit!), but with different rules, because they all exist (and are used) in real life. Quote:
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Nowadays, books in a warehouse are considered an asset; if you have 2,000 $20 books in a warehouse, that's considered $40,000 in assets, and you need to pay taxes on it accordingly. This led to a huge incentive to try to print only as many as you could sell reasonably quickly... and to destroy/liquidate any copies you couldn't sell after a fairly short time frame. |
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Okay, I can see the idea behind it, but still. |
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Anyway the effect on publishing is a side effect, the goal here is to kill schemes where you buy an easily liquidated asset shortly before closing the books, removing the cash from your balance sheet, then sell it just after the next fiscal year starts. |
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But so far, it's looking good. |
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Either your accountant is lying to you, everything I've learned studying and practicing accounting has been a lie, or that must be a bizarre state-specific thing. Federal (and state, for me) business taxes are based on income, not on assets, and inventory doesn't generate income until it gets sold. Having it sitting on its butt in a warehouse and causing overhead costs actually reduces tax liability, since those overhead expenses reduce taxable income. Basically, spending cash (or increasing accounts payable) in order to build up inventory shouldn't have any effect at all on income until that inventory is sold and generates revenue. Personally, I'm hoping for the bizarre state-specific thing, since neither of the other two options end well. |
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Inventory and warehousing taxes are state-specific, yes.
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I probably got some of my terminology wrong (my accounting lore doesn't go much above Quicken), but for the nuts and bolts about what's going on, I suggest the extremely informative (and relevant from an RPG publishing POV) article at:
http://www.sfwa.org/bulletin/articles/thor.htm If I'm reading this right, then everything changed in 1979 (!). One good quote: "[The ruling] eliminated a tax dodge, and thereby made it more expensive for publishers to carry inventory from year to year. As a result, publishers have cut print runs in order to minimize inventory. They have also become quicker to dispose of inventory -- i.e., pulp it -- before the end of the fiscal year." There's a bit more info here: "The economics and accounting practices are complicated, but the result is that publishers suddenly found it much more expensive to hold large inventories year over year." I suspect that, during RPGs' flush years, it was worthwhile to pay full tax value on assets in the warehouse, since it was reasonably certain to sell them. However, the migration of RPG publishing from an evergreen to a periodical format (again, mid-'90s by my memory) meant that publishers needed to be even snappier to clear items out of their warehouses. |
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Edit 2: In any case, thanks to Kromm and Steven both for helping clear up the situation and assuaging my panic. |
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In this case, the situation publishers find themselves facing is a national one, thanks to the IRS and a 1979 Supreme Court ruling (see my links, above).
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The "just-in-time" or "lean production" strategy O'Donnell points out isn't something unique to the publishing industry, of course. It's widely taught and practiced across almost all manufacturing industries (and was really popularized by Toyota). For most industries, it's terrific. Unfortunately, publishing (or rather, writing, since the writer is ultimately the one in a squeeze) isn't one of them. And as an aside, I know people like to demonize the IRS, but they get a bad rap. The IRS didn't and still doesn't have anything to do with this. Congress writes the tax code. The IRS just carries it out and makes sure people follow Congress's rules (which Thor, and evidently many other companies and industries, weren't). It's like blaming the police department or state patrol if you get a speeding ticket—they don't make the rules; they just enforce them. |
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A few days ago I was reading a travel book, Tim Moore's Continental Drifter. In a small town in the south of France, he notes:
In 1848, the huge bronze statue of Louis XIV on his horse that still stands outside the local McDonald's was saved from a threatening crowd only after someone persuaded them it would be an even more effective insult to replace the royal inscription with one in praise of the sculptor, a local boy. No one seems to know who brokered this unlikely feat of diplomacy -- only in France could a baying mob be prevailed upon to throw down their pitchforks in favour of irony. Today, Social Engineering arrives and hey presto, there it is -- the Irony technique on page 81. GURPS really can do anything. |
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Bill Stoddard |
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And I don't know that lean methods are any less good in writing and publishing. Tax rule changes that make "leaning up" the only option to survive because they make the inherent cost of work that is done but not producing value (in the form of inventory) obviously are going to more painful in an industry where there are bigger economies of scale in production and comparatively low warehousing costs, such that keeping a fairly large inventory has a strong incentive (I get the impression that was historically the case in print publishing), but lean methods themselves don't seem to be a bad thing so much as one with limited applicability where there are strong incentives to keep inventory like that. SJG, with GURPS, seems to be putting out more and better content since they started focussing on smaller units of work with shorter turnaround time, which seems to be good for customers, presumably has improved their profitability compared to what it would be without the change given the same climate, and -- unless they've reduced their pay scale to writers -- would seem likely to be good for writers, too (both because of the increased volume of work available, and because the units of work are smaller which means writers, like SJG, are sitting on less of an inventory of work that has been done but isn't returning value to them.) Quote:
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I'm almost done reading the book cover to cover, and I'm very impressed. This adds a lot of useful detail to a part of GURPS that was always a bit too vague for my tastes. Great work, guys!
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OMG I'm only getting to read this now - shocked it's over 2 years - so many missed opportunities.
Great piece of work. |
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