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Old 04-18-2017, 02:07 AM   #1151
philreed
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Default Re: Report To The Stakeholders

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Originally Posted by Parody View Post
Not 90%, but 68/90 for roughly two-thirds is a pretty big chunk.
Also, roughly along the lines of sales volume. I think that many here forget what a significant part of our revenue comes from Munchkin sales. We would do a disservice to Munchkin if we were to reduce our frequency of posts about the game.

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Question: How often do you visit the New Releases page on our site?

http://www.sjgames.com/newproducts/

-----

Question: Where do you buy our games?
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Old 04-18-2017, 02:08 AM   #1152
Andrew Hackard
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Default Re: Report To The Stakeholders

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I tried counting articles with what I consider a significant mention of a product, focusing on Munchkin, Ogre, GURPS, and everything else from SJG.
Presumably if it wasn't specifically about Munchkin and only Munchkin, the earlier poster might find a morsel of value in the post amid all the "Munchkin noise." That's why I focused on articles specifically about Munchkin, rather than ones that happened to mention it as part of a larger story.
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Old 04-18-2017, 02:15 AM   #1153
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Default Re: Report To The Stakeholders

Quote:
Originally Posted by philreed View Post
-----

Question: How often do you visit the New Releases page on our site?

http://www.sjgames.com/newproducts/

-----

Question: Where do you buy our games?
Primarily look at the new release page on Thursdays, very rarely any other day unless I was offline for some reason.
Primarily I buy them on W23, however I try to buy physical product at my local FLGS even if I have to order it.

As for the Social Media tools I am subscribed to all of them except snapchat.
However I just learned about Youtube from this thread.
I also follow a number of people on Twitter but feel social media is a lousy way to get most news. It is good for trending topics and helps getting word of mouth out there but any item is likely quickly buried in peoples news feed.

This site is the best spot to go if I am specifically looking for something.
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Old 04-18-2017, 02:55 AM   #1154
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Default Re: Report To The Stakeholders

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How often do you visit the Steve Jackson Games front page/Daily Illuminator?
Daily. It's also in my RSS feed which goes to my email and my android phone/tablets.

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Originally Posted by philreed View Post
Do you follow any of our social media channels?
Yes. All of them.

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Originally Posted by philreed View Post
What can we do to put the news in front of you regularly?
I like the idea of a GURPS mailing list for a couple of reasons: 1) It gets the information to those who know about GURPS keeping the base updated; 2) It allows you to advertise information via social media to those who are GURPS-curious (and that's a lot of people in my expeirence); and 3) it allows your MIBs and GURPSangelicals (such as myself) to say "Hey, check out this link, there is a ton of stuff here that you might like if you liked my demo/game/campaign.

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The world is a flood of information, and it is our job to make sure _our_ information reaches you. We have clearly failed in this instance, so we are left trying to figure out the best way to alert you to news about new games and expansions.
  • Better use of hashtags on social media is one I can think of. While GURPS isn't the meat and drink of SJGames I like to think it might be the ice cream dessert. It comes in a billion flavors and you are bound to find one you love. A couple of mentions in your various social media feeds ought to assist there. But only if people can find them doing searches when they don't follow you. Use "#RPG" and "#GURPS" to broaden the tag cycle - or some other combination (up to 3 or 4 at most).
  • I think more GURPS-related broadcasts could help to. Nothing long (8 to 15 minutes seems to be the happy medium for most videos). The key is to get a conversation going. Have people talk about their games and what the system can do.
  • Perhaps set up Q&A sessions about GURPS on social media. Again, get a conversation going.
  • Use the blogger base. We're not huge (under a 100), but we're loyal as hell and want to see the game's fan-base grow. That is free labor/advertising that can be utilized by the company. All you need to do is to tell one of us (ideally myself or Doug) and we will direct those who want to help however you wish.
  • I know I get about 400 to 700 hits per post with a good chunk of those coming from RPG websites vs. something GURPS specific. I know Doug is in a similiar boat and Peter gets a crapton of hits from the DnD and OSR crowd because of how he runs his DF game.
  • Assign GURPS emissaries who know the game well to patrol the net for places to talk about the game. I know I'd be up for such a task and I bet a few other freelancers would be as well.

Take all of this with a grain of salt, I'm not saying dump tons of man-hours into any of these (or other endeavours) when it comes to GURPS. But you know, the loyalists are out there should you need us . . .


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Originally Posted by philreed View Post
How often do you visit the New Releases page on our site?
About weekly, sometimes monthly.

Quote:
Originally Posted by philreed View Post
Where do you buy our games?
Via w23 mostly or Amazon. Some things I can't get from w23 force me to check eBay or Amazon. Occasionally, from my FLGS because the store owner knows I love GURPS classic print stuff and he saves it for me.
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Old 04-18-2017, 03:17 AM   #1155
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Default Re: Report To The Stakeholders

Quote:
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Question: How often do you visit the New Releases page on our site?
Not very often, since reading the forums keeps me up-to-date on what's coming.
Quote:
Question: Where do you buy our games?
PDFs from Warehouse 23; Kickstarter projects via Kickstarter and Backerkit; PODs from amazon.co.uk.

Physical GURPS products are ordered from the local games shop, but it's usually hard work to actually get them. The shop are getting fed up of the major UK distributor, since they've become very inefficient in recent years.
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Old 04-18-2017, 07:50 AM   #1156
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Default Re: Report To The Stakeholders

Quote:
Originally Posted by philreed View Post
Question: How often do you visit the New Releases page on our site?

http://www.sjgames.com/newproducts/

-----

Question: Where do you buy our games?
I visit the New Releases page once in a blue moon.

I buy your games from Noble Knight Games, Amazon, Warehouse23, CoolStuffInc.com, and eBay.
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Old 04-18-2017, 08:34 AM   #1157
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Default Re: Report To The Stakeholders

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We have not been, but that's hardly a winning marketing strategy! So starting now, I'm going to be crossposting all of my new-release announcement threads over to the RPGnet Hype Machine forum.

I don't plan on including a link between the two posts (since they'll be identical), but I will have a link to these forums in my RPGnet sig.
Then I shall stop nagging immediately. :o)
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Old 04-18-2017, 09:21 AM   #1158
bert
 
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Default Re: Report To The Stakeholders

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Originally Posted by philreed View Post
Question: How often do you visit the New Releases page on our site?

http://www.sjgames.com/newproducts/
Weekley to every second week. Usually looking at the daily illuminator when surfing the forum as well (daily!).

Quote:
Originally Posted by philreed View Post
Question: Where do you buy our games?
1. My FLGS (www.sfbok.se - store location, Malmö, Sweden)
2. Warehouse23
3. Amazon(.co.uk)
4. Ebay (used only, of course)
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Old 04-18-2017, 09:50 AM   #1159
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Default Re: Report To The Stakeholders

Quote:
Originally Posted by philreed View Post
Also, roughly along the lines of sales volume. I think that many here forget what a significant part of our revenue comes from Munchkin sales. We would do a disservice to Munchkin if we were to reduce our frequency of posts about the game.
Exactly. I don't think frequent mentions are unexpected, just trying to show why folks may tune out after a while and why they may exaggerate the numbers. (Perception!)

Quote:
Originally Posted by Andrew Hackard View Post
Presumably if it wasn't specifically about Munchkin and only Munchkin, the earlier poster might find a morsel of value in the post amid all the "Munchkin noise."
For my analysis I focused on mentions because they tend to blend together with the "only about products I don't focus on" posts and make it less likely I'll spend the time to see if there is a morsel of value.

Skimming the multiple mention articles, almost all fall into the general categories of New/Upcoming Releases, Top 10 in Sales, and Events. A reminder of recent/upcoming products can be useful, but I don't care that much about sales reports (almost all Munchkin, as expected) or event previews/reports (I've been to plenty of conventions and I fully expect your focus to be on sales leaders and recent releases).


Quote:
Originally Posted by philreed View Post
Question: How often do you visit the New Releases page on our site?
Almost never. I've used it as a reference ("When was that coming out again?") in the past.

Quote:
Originally Posted by philreed View Post
Question: Where do you buy our games?
Local stores (physical) and Warehouse 23 (digital). I put money into the Ogre and Arenas Kickstarters to show support for Car Wars.
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Old 04-18-2017, 10:36 AM   #1160
Anders
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Default Re: Report To The Stakeholders

Quote:
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Question: How often do you visit the New Releases page on our site?
Never really. I'm interested in GURPS and I get those news from the forums and Kromm's blog.

Quote:
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Question: Where do you buy our games?
Pdfs I buy from W23 (they're not available anywhere else, are they?). Physical products I order at the FLGS.
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