Report To The Stakeholders

[Andrew Hackard]

Originally Posted by andreww

I was astonished that Munchkin Legends was #3 by dollar volume. It's a great game, but I was under the impression that it was only available at Target during 2013. Was I wrong? It's amazing and encouraging to think that Target sold so much Munchkin.

You were not wrong. Target sold a LOT of Legends. And that's why we're continuing to work with mass-market stores in addition to the hobby -- because we're reaching new customers who turn into new gamers who check out game stores. We have plenty of anecdotal reports from store owners and the Men In Black, and we have the sales figures that show Munchkin sales up across the line. We're now regularly setting print quantities for some Munchkin expansions that would have been insane just two or three years ago.