Ranged Combat and Rapid/Deceptive Strike

[GWJ]

Which are allowed? I thought Rapid and Deceptive Strike are just for melee attacks - but in the Weapon Master Description there is

Halve the penalty for a Rapid Strike in melee combat; see Rapid Strike (Exploits, p. 38). If you also have Heroic Archer, reduce the rapid-shooting penalty from -3 to -1

I didn't even knew there IS something like rapid-shooting :O Where can I find it (I really can't...), ane if there is something similar to Deceptive Strike for ranged combat? Dodging enemies are real pain in the eye