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Old 08-31-2014, 07:57 PM   #501
morleydotes
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Default Re: Report To The Stakeholders

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Originally Posted by Pragmatic View Post
If it were "card games," sure.

But we're talking about what is very likely a fad (Munchkin). That's what I meant.
If Munchkin is a fad, I'm sure most game companies would love a 14 year old fad.

Pat
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Old 08-31-2014, 08:23 PM   #502
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An impressive year to follow up on an impressive yeat!

I hope there are plans to look for a new hit to follow up on Munchkin. It would probably take many tries, but it has to be done.

I really liked the mission-based system that the Ninja delivery game was based on. You could base a lot of games on that.
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Old 08-31-2014, 09:03 PM   #503
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We know that someday, some company will publish a game that gives Munchkin a run for its money. We want to be that company.
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Old 08-31-2014, 11:44 PM   #504
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We know that someday, some company will publish a game that gives Munchkin a run for its money. We want to be that company.
That spirit is one of the things I truly love about SJG, along with its excellent customer relations. It's been "The Car Wars company" and "The GURPS company" before becoming "The Munchkin company." Redefinition has been part of the game (pardon the phrase) and I honestly look forward to seeing where you guys go next. It's been a fun ride all the way along.

(PS -- If Storium leads to In Nomine coming back on the radar in even a minuscule way, I wouldn't be saddened. ;) )
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Old 09-01-2014, 04:56 AM   #505
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Default Re: Report To The Stakeholders

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But how comfortable are you that it'll continue to do well?
That implies we're sitting back and allowing Munchkin to perform on its own without support. That is not at all our plan, and I believe the steps we've taken in the last few years demonstrate we're actively working to support Munchkin and give the Munchkin fans more ways to enjoy the entire World of Munchkin.
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Old 09-01-2014, 05:00 AM   #506
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Unless SJG is losing money on each Deluxe copy sold... Then I'd feel bad. But I doubt that's the case.
We are not, and we have taken steps to protect the margins on the game and secure its $29.95 MSRP.

And, in keeping with Steve's policy of giving everyone a peek at the business, we discussed the steps we took with Munchkin Deluxe earlier this year:

http://www.sjgames.com/ill/archive/J...inst_Inflation
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Old 09-01-2014, 06:40 AM   #507
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That implies we're sitting back and allowing Munchkin to perform on its own without support. That is not at all our plan, and I believe the steps we've taken in the last few years demonstrate we're actively working to support Munchkin and give the Munchkin fans more ways to enjoy the entire World of Munchkin.
I do try to help. :-)

I may not have any Munchkin products (though I went and added Munchkin Deluxe to my Amazon wishlist...), but while my cousin was interested in the game, I bought her every expansion from the base product line.

Sadly, she's now more into Cards Against Humanity, so that's where my money gets spent on her these days. :-(

But for myself and my wife, we have Revolution, The Stars are Right, Zombie Dice, maybe a few more (would have to check the game chest and shelves to see).
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Old 09-01-2014, 08:54 AM   #508
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It will take me perhaps a week to clean it up and get it transcribed, but Steve spoke with me about this (and other things) in an interview for the Firing Squad on my blog. In the BCG "Stars and Dogs" model, he categorized Munchkin as a Star - high growth, high profitability. The other option that would (potentially) describe Munchkin would be "Cash Cow," low or flat growth, high profitability.

Since they're currently putting out new stuff and continuing to grow and increase top-line revenue, I think he's got it right. "Cash Cows" are for milking with minimal input.

(For the record, the other two character classes are the Problem Children (high growth but low profit, which you tackle by figuring out how to make them profitable) and Dogs (low profit, low growth. You just take those out and shoot them. For those who point out that GURPS falls within this category, (a) you're right, and (b) that's why we're all glad that it's not a company responsible to any shareholder but Steve.)
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Old 09-01-2014, 08:59 AM   #509
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Default Re: Report To The Stakeholders

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It will take me perhaps a week to clean it up and get it transcribed, but Steve spoke with me about this (and other things) in an interview for the Firing Squad on my blog. In the BCG "Stars and Dogs" model, he categorized Munchkin as a Star - high growth, high profitability. The other option that would (potentially) describe Munchkin would be "Cash Cow," low or flat growth, high profitability.
Funny, that model (which I learned about in a technology marketing management course maybe 18 years ago) was in my mine when I wrote my post above.

Quote:
We know that someday, some company will publish a game that gives Munchkin a run for its money. We want to be that company.
I approve of that attitude!
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Old 09-01-2014, 08:10 PM   #510
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Thanks again for doing this each year. I care about my favorite game companies and like knowing what's going on. Too many act as if letting people know their gross sales numbers will reveal their Achilles Heels or something.

Speaking of which, I was astonished that Munchkin Legends was #3 by dollar volume. It's a great game, but I was under the impression that it was only available at Target during 2013. Was I wrong? It's amazing and encouraging to think that Target sold so much Munchkin.

Can't wait for Car Wars!
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