Flying Buffalo says, "The 4 Kings in an ordinary deck of cards are famous kings from history. My deck has 4 famous game designers. You help me choose who."
You can also get decks, or even sponsor a card. These are known at Origins and Gencon. Steve Jackson was once the King of Clubs; who will it be this year?
http://www.kickstarter.com/projects/...ing-cards-2014
Disclaimer: I am not associated with Flying Buffalo, but will be a sponsor.