[Jürgen Hubert]

I've never seen Memetics as "magic mind control". When you have the proper amount of data about large numbers of people - which is fairly easy to do in the era of Transhuman Space - it can be very effective at finding just the right hooks for the right people which allow your ideas to spread. But even then, the control you have is statistical, not absolute - the ability to find the right kind of people who are receptive to your message and are also willing to spread it is very useful, but no guarantee of success.