Steve Jackson Games Forums - View Single Post - Considering starting a pop-up specialty games store

The Colonel · 09-14-2018, 09:21 AM

Your location is going to be very important - some locations are very friendly to pop up businesses, others very much not so. Hopefully you are in one of the former.
Also, demographics - if your chosen location has, or is accessible to, the right kind of people, you are more likely to succeed. I have no idea how you work this out.
I would guess, maybe, you look for local comic cons and similar things, see how big the fantasy sections are in local bookshops and what have you... perhaps find local advertising clubs and ask people?

09-14-2018, 09:21 AM	#4
The Colonel Join Date: Jul 2006	Re: Considering starting a pop-up specialty games store Your location is going to be very important - some locations are very friendly to pop up businesses, others very much not so. Hopefully you are in one of the former. Also, demographics - if your chosen location has, or is accessible to, the right kind of people, you are more likely to succeed. I have no idea how you work this out. I would guess, maybe, you look for local comic cons and similar things, see how big the fantasy sections are in local bookshops and what have you... perhaps find local advertising clubs and ask people?