[Bampop]

Items all have a Gold Value (including No Value which is treated as 0 Gold Pieces. The lack of a Gold Value is what distinguishes Really Impressive Title as not being an Item.

That background coloring does not denote an Item. It denotes that the card came from the Treasure deck. Lots of cards in the treasure deck aren't Items. Go Up A Level cards are just one example.

As for the FAQ entry: That wording is probably there because there are some cards that can be used to expressly cancel a card as its being used. This is a case of a card's text overriding a normal rule.