Quote:
Originally Posted by ak_aramis
Don't hold your breath waiting for D&D's new audience to go looking. Most who like D&D will stay playing it. It's the ones who try it, like the idea but not the rules, and goes looking for better rules... there's always that component, and the market overall seems to be growing, but not at the expense of D&D nor Pathfinder....
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Most of the RPG market in North America is people who start out with some version of D&D but get bored with its limits and try something else. At some point, D&D 3e's marketing philosophy was based around entertaining players from about the age of 14 to 22 because so many people stop playing as much as their career and family lives get busier. In North America, as versions of D&D go so does the industry because people who like the basic idea of tabletop roleplaying are more likely to try a new system or product.