Quote:
Originally Posted by Kromm
We've had plenty of meetings and looked at plenty of spreadsheets. It boils down to this: "At the prices set by that those selling or leasing the current technology, if every last e23 customer who bought the PDF also bought the POD version, we wouldn't break even for most items." What we must determine, then, is whether there's a great, untapped market for printed materials among those who refuse to buy that content in PDF form . . . a market larger than the PDF market. Evidence that such a market exists is sketchy. The alternative is to wait for the technology prices to drop, which is what we're currently doing. There's a third option – handle POD for third parties as well as SJ Games stuff, so that the tech pays for itself – but Steve has rightly declared that he doesn't want SJ Games to become a printer, and just about all of his staff back him on that.
For the skeptical, note that this is well beyond the talk stage. There's space cleared in the warehouse. Staff have visited POD facilities to learn about the tech. We certainly want to do this. It's just that the economics of it aren't looking good right now (or weren't, as of January 2011, when I was last in Austin).
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I just wanted to throw in that I'm one of those guys who prefer print to PDF when possible. I've picked up nearly everything that has made it to print for 4e so far (I haven't picked up Tactical Shooting or Mass Combat. They're not really my speed, but I'm considering buying them to show my support for bringing formerly PDF-only items to print).
There's just something intangible about having something tangible, IMHO.