Quote:
Originally Posted by Proteus
So what does a "production PDF" actually look like? Is it one with all the text laid out, headers set at proper sizes, tables formatted, etc., but with holes clearly marked "art goes here" or "pull quote needed"?
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It can look like anything from "a Word file poured hastily into PDF form" to "something very close to the PDF we'll sell." Where it falls on that spectrum depends on scheduling needs, artist speed, how much time and money the project has already sponged up, and 100 other factors. What's always true is that no matter how snazzy and close to final it is, it can always use one more pass just to be sure . . . no editor is so good that there are no errors left the day before release!